Client:
Infomercial.tv

Roles:
Creative Direction, Identity Design, Consulting

In 2015, infomercial.tv hired me to rename and rebrand their company. Together, we extracted the company’s business goals, core brand attributes, distilling things to their essence, until we uncovered a unique perpective. The name FLUENT reflects the group’s diverse skill sets and culture, their mastery of programming languages, and their entrepreneurial spirit.

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2019 Christopher Raykovich  © All rights reserved